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Everyone’s sharing their wins, so here are my recent flops


wpadmin
September 23, 2026


Hey guys!

Everyone’s sharing their wins sooo… let’s talk flops.

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I’d like to believe that these things happen in order to redirect me.

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This made me think deeply about what defines the Popflex brand and who our customer really is.

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Unfortunately I’ve always been and still am very critical of myself.

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A simple question was asked that triggered a sadness deep within me and I couldn’t hold back my tears. I hate that I cried but I think I hate more that I felt ashamed of it afterwards.

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I don’t like being told what I can or can’t do. But the truth is, the limit has to exist in order for this business to exist.

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Just reaching a “sweet spot” where we’re not small enough that no one cares and not big enough that everyone’s scared.

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Ugh. I can’t even begin to explain how low I felt after this. All I wanted was to genuinely connect with people who understood what I was going through. Growing a business can feel really lonely and depleting already but as a super empath, sometimes the feeling is unbearable. I wanted community. Friends even.

When I got the rejection email, it felt like someone was breaking up with me without giving a reason why. Was I not good enough? Did I do something wrong? Please someone tell me something. But no, they wouldn’t tell me anything.

It made me feel like I wasn’t worthy of being in their presence, like it was high school all over again and they saw me as some wannabe trying to join their popular group.

I hate that a part of me is still very damaged over this. But I’ll get over it. It’s just gonna take time.

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Let’s be real. Wasting food is the biggest flop of all.

 

Cassey Signature





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Everyone’s sharing their wins, so here are my recent flops
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